Why are Great YouTube Thumbnails Important
Many people think that if you create great content in a video then that should suffice. However, this is NOT true. Whenever people are searching for something on YouTube, the first thing that catches their eye is the thumbnail. So you really want your thumbnail to stand out in a crowd!
If say for example we do a YouTube search for, “How to Solve a Rubik’s Cube” you will be presented with lots of thumbnails. We more often than not will click on the thumbnail that we think will most help us.
As you will see from the snapshot below there are three different thumbnails to choose from. Even though they all show a Rubik Cube, we are most likely to click on the one that says “How to Solve”.
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Importance of YouTube Thumbnail Branding
So we now need to take this a step further and incorporate some form of Branding! Why do we need to brand our YouTube thumbnails? By branding our thumbnails we are not only making a thumbnail stand out, but we are now making a thumbnail that is recognised as being YOURS! This way, if a viewer watches one of your videos and likes them, they will then start to recognise your thumbnails in a crowd of thumbnails.
Here is a great example of YouTube Thumbnail Branding: If you look at the image below you will see that most of Dixie’s thumbnails have great Branding. However, if we look closer, there are 4 thumbnails that do not have branding. When you look at those 4 thumbnails, you will also see that they have had far less views than those that are branded!
Quality YouTube Thumbnail Branding Example
Lets now take a look at Om Shaanti Meditation. On 13 October 2018 Stephanie celebrated 100 Subscribers. On the 12 June 2019 Stephanie has got 9,968 Subscribers (9,868 in 8 months). This channel is in a very competitive niche, making it extremely difficult to succeed. However, Quality YouTube Thumbnail has probably played a role in Stephanie’s success. Quality Sound, Quality Videos, Quality Content etc have to be taken into account, but you can be sure that Quality YouTube Thumbnail Branding also played a part.
How to Create Branded YouTube Thumbnails
Branding a thumbnail can range from; your face in every video; using the same colour and style of fonts; including a logo; or a particular style and layout. How you brand your thumbnails is up to you. Look at other YouTubers and see what you like and then go ahead and create your own thumbnails.
A great tool to help you with your thumbnails is Canva. You only need the free version to start with!